One of my clients, a B2B art dealer that specializes in decorating offices on a small-town and corporate level, had been using direct mail sporadically. In fact, they usually don’t even notice an ad the first time they actually see it.Īwareness and interest have to be earned - especially in B2B. People rarely react to an ad the first time they see it. And when I ask how long that campaign lasted, they kind of shrug and say, “A couple months maybe.” I can’t tell you how many business owners I’ve spoken to, who complained that direct mail (or, really, any type of marketing) didn’t work for them. Get seriously consistent to boost sales 50% That’s why I’ve compiled these 5 direct mail tips - to help you boost your B2B marketing without wasting time on trial and error. We’ve got direct mail and postcard marketing down to a science! We’ve printed over 1.8 BILLION pieces, mailed 705 million postcards, and served more than 350 industries. My company, PostcardMania, has helped over 80,000 small businesses with their marketing since 1998. So, I want to help you take the mystery out of one B2B marketing strategy that proves to be a winner year after year: Direct mail. Whether you’re looking to incorporate direct mail in your B2B marketing strategy or you just want to tweak and maximize a campaign you’ve been running for years… you’re in the right place.ī2B marketing (that is, business-to-business marketing) is more complicated than ever.īetween Google, social media, apps and traditional marketing, it can be hard to find a marketing strategy that will effectively and efficiently: B2B direct mail marketing strategies that will boost your small business marketing efforts without wasting time or money
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